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Report: Business Tablet Purchases to Triple by 2016
Mobile is proving it’s ready to go corporate. Market research firm Gartner is estimating that smartphones and tablets will account for 70% of all device purchases in 2012. And the staggering data...
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Tis the Season to be Mobile
This holiday season, retailers are all too aware that customers increasingly prefer online purchase options vs. buying gifts in physical stores—especially mobile purchase options. A recent Accenture...
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Mobile Growth Soars on Black Friday, Shows Need for Platform Focus
As expected, the winners this Black Friday were retailers who gave customers mobile options to combat the growing “showrooming” trend this holiday season. But somewhat unexpected, especially with...
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Making Your List and Checking it Twice: The Holiday Mobile Checklist
As mobile continues to rocket to new levels of success for holiday shopping, it’s easy to get caught up in glitzy new ideas to attract mobile customers this holiday season. But remember, there are...
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The 2013 Customer: From Sofa Surfing to Purchasing
At CES in Las Vegas, Lenovo introduced the Horizon Table PC, a 27-inch concept computer that blends multi-user functionality with touch screen capability. The concept computer is the latest in the...
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Digital Ad Spend Continues to Skyrocket in 2013
According to eMarketer, digital ad spending topped $100 billion in 2012 for the first time ever, and continues to increase in share of total advertising spending. In fact, eMarketer predicts that...
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Changing The Game: Why Google Just Made Mobile Priority One
The recent enhancements to Google AdWords underscore a dramatic shift to capture mobile customers during the purchase decision process. Interactive advertising industry publication Adotas tapped...
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Google and Yahoo! Ally to Monetize Mobile Traffic
When two rivals team up to tackle the mobile ad space brands and advertisers win. The recent announcement that Google will display ads on various Yahoo! properties and certain co-branded sites using...
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Leapfrog Online Pres. Scott Epskamp Featured as a Chicago ‘Game Changer’
On Saturday, March 23 at 7 pm CST, Scott Epskamp will be interviewed by Gary Arakelian of The Game Changers Radio Show, airing on Chicago’s AM560. In Gary’s Playmaker Spotlight, Scott will share how...
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Taking Time to Give Thanks
Most days, we’re so busy keeping up that there’s barely any time to stop and truly reflect on the many blessings in our lives. Thanksgiving is a perfect opportunity to do just that. It’s easy to...
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Mastering Enhanced Campaigns: Leapfrog Online’s Tim Ossmo Discusses...
Leapfrog Online Vice President Tim Ossmo shares his insights on Google Adwords’ Enhanced Campaigns this week as part of Google’s Hangout on Air, a series of live sessions with digital agency leaders on...
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Crain’s Chicago Business Features Leapfrog Online’s Helene Rosenblum: Smarter...
Leapfrog Online Vice President of Media and Analytics Helene Rosenblum lent her expertise to this week’s Crain’s Chicago Business Focus section, Smarter marketing via big (and small) data. The article...
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Announcing the Leapfrog Marketing Institute
We’re excited to announce today’s launch of the Leapfrog Marketing Institute, a virtual institute focused on nurturing thought leadership and commentary about digital marketing, with a specific focus...
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Leapfrog Marketing Institute Announces Plans for 2014 CMO Digital Benchmark...
The Leapfrog Marketing Institute is launching its second CMO research study to benchmark how marketing executives adapt to the ever-changing digital landscape to grow their business and examine what...
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Share the risk, share the reward. Tony DeNunzio on how agencies can adopt...
Advertising today is increasingly digital, allowing marketing agencies to change their relationships with clients. At DigiDay, Leapfrog Online Group Vice President and General Manager Tony DeNunzio...
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Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought...
Northwestern University’s Jim Carey Is First Academic Contributor Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with insights on how to raise the...
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Time to retire Cyber Monday? Matt Kelley Explains how the sales day is now...
Leapfrog Online’s Matt Kelley questions why Cyber Monday is still here, and proposes that despite its success at driving sales, widespread broadband connectivity, mobile device usage, and the...
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Leapfrog Online Named to Brill Street’s List of “Top Employers for Gen Y” in...
Leapfrog Online, one of the largest digital marketing companies in the U.S., has been named #16 on Brill Street’s annual list of Top 50 Employers for Gen Y Emerging Talent in Chicago. According to...
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Are you next year’s model marketer? Leapfrog EVP Jason Wadler offers “5...
As the number of “always on” consumers grows, smart marketers are racing to stay ahead of the curve to move them through the purchase path and grow market share. Leapfrog’s Jason Wadler discusses some...
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