How can CMOs achieve their digital marketing goals–connecting their data; gathering analytics that provide targeted and actionable insights; and delivering personalized, relevant content through an optimized mix of channels–in a growing field offering a dizzying array of technological tools that may or may not provide the solutions they need?
Leapfrog CEO Dave Husain offers three ways CMOs can approach the problem that will help maintain focus and transform conversations with digital marketing partners as they build and manage solutions.
Read Dave’s article on the Forbes website.
The post Leapfrog CEO Dave Husain shows “How CMOs Can Best Navigate The Marketing-Tech Selection Process” in Forbes appeared first on Leapfrog Online.