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Leapfrog’s 2014 CMO Digital Benchmark Study Shows Marketers Must Speed Up...
Leapfrog Online EVP Jason Wadler shares findings from the Leapfrog Marketing Institute’s 2014 CMO Digital Benchmark Study with the Economist Group today. The study explores how marketers’ budgets and...
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Leapfrog’s Jason Wadler shares four digital-marketing trends for 2015 on CMO.com
Are you using predictive analytics and building data models to personalize consumer experience and prove ROI? How agile are your marketing operations? Leapfrog Executive Vice President Jason Wadler...
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Leapfrog Online and Guest Forrester Research to Host Free Webinar on the New...
Leapfrog Online and Forrester Research Inc. will team up to deliver a free webinar for marketers about the new customer lifecycle. The 60-minute live event, “Driving Customer Interaction and Conversion...
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Google Customer Match: How To Boost Targeting With CRM Data
Mike Wills Director, Media Announced Monday, Sept. 28, Customer Match is an audience targeting solution, enabling advertisers to use first party data to reach existing customers on Search, YouTube and...
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Leapfrog CEO Dave Husain shows “How CMOs Can Best Navigate The Marketing-Tech...
How can CMOs achieve their digital marketing goals–connecting their data; gathering analytics that provide targeted and actionable insights; and delivering personalized, relevant content through an...
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Leapfrog Online Named One of Chicago’s Top 100 Digital Companies
Leapfrog Online has again been named among Chicago’s Top 100 Digital Companies by Built In Chicago, as it has since the list began in 2012. Established in 1995, Leapfrog has been a part of the city’s...
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Watch the SoDA Roundtable with Leapfrog’s Scot Wheeler and Joel Grossman
Leapfrog’s Scot Wheeler and Joel Grossman November 17th SoDA roundtable, Getting The Most Out of Your Digital Marketing Partner to Drive Business Results, discussing some best practices for optimizing...
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Is Ad Blocking Impacting Your Brand?
The Ad Blocking Landscape Ad blocking is not a new concept, but part of the continuing co-evolution of advertising and technology. Desktop ad blocking, typically using browser extensions, has existed...
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Google’s Latest Changes Drive Focus on Conversion
Google recently released news it will stop showing paid search ads on the right side of desktop search results and place ads only at the top and/or bottom of the page. Currently Google only shows three...
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Proving Out the True Value of the Search Partner Network (Yes, It Is Possible!)
Performance marketers are always looking for ways to drive greater ROI for clients. In the past few years, the industry has made strides in connecting all the data points in the consumer journey,...
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Google Announces Anticipated Marketing Technology Stack: Google Analytics 360
This week, Google announced their long-anticipated suite of marketing technology tools, dubbed “Google Analytics 360,” for enterprise-level marketers. Some key takeaways: Google Audience 360 – Google’s...
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One Month In: Assessing The Impact of Google Right Rail Update
Just over a month ago, Google announced that it would stop showing paid search ads on the right side of desktop search results and would place ads only at the top and/or bottom of the page. As far as...
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CMO SURVEY: CONNECTING CONSUMER JOURNEY IS TOP CONCERN
CMOs asked to rank their mission-critical challenges at industry event. Evanston, IL (April 25, 2016) – Ever wonder what’s keeping leading CMOs up at night? Performance Marketing agency Leapfrog had...
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Google Expanded Ads Format: How To Write the Most Effective Copy & Analyze...
After removing paid search ads from the right side of their results page, Google will be filling some of that space with longer ad copy from the mainline ads. The Google Expanded Ads format, currently...
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A Conversation with VP of Product Dana Bina
On the occasion of her recent promotion to Vice President of Product, we asked Dana Bina for her perspective on the industry, Leapfrog’s product advantage, and her role in the organization. Dana joined...
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Google Expands Bid Modifiers to All Devices
On May 24th during their Performance Summit, Google announced that advertisers will soon be able to set individual bid adjustments for all devices: mobile, desktop and tablet. The change in bidding...
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